TORONTO -- During a special presentation today to the City of Toronto's Economic Development Committee, Toronto Argonauts and 100th Grey Cup Festival Executive Chairman & CEO, Chris Rudge, officially unveiled the results of the Economic Impact Assessment conducted for the event.
The total economic activity generated by the 100th Grey Cup was more than $133.1 million throughout the province, with $94.7 million occurring in Toronto. These expenditures supported $38.4 million in wages and salaries throughout the province, and supported 795 jobs, of which 596 - including $26.6 million in wages and salaries - occurred in Toronto.
The net economic activity (GDP) generated by the event was $70.2 million in the Province of Ontario, of which $48.9 million occurred in Toronto. The assessment was prepared by the Canadian Sport Tourism Alliance using the STEAM PRO economic impact assessment model which is widely considered to be the gold standard for evaluating the economic impact of a particular event in a region or area.
"The City of Toronto scored an economic touchdown with the 100th Grey Cup Festival," said Mayor Rob Ford. "This tremendously successful event brought in nearly $95 million in economic benefits, resulted in hundreds of jobs for our residents, and was enjoyed by hundreds of thousands of people.