Back to their roots: Als unveil CFL Signature Uniform | CFL.ca | Official Site of the Canadian Football League
 
 
CFL/Reebok
 

MontrealAlouettes.com Staff

MONTREAL -- Founded in 1942 in the Dishforth region of England, the 425 Squadron - the original birds of prey - was the first ever French Canadian unit as well as the 5th bombing unit in the Royal Canadian Air Force.

The squad was quickly nicknamed named ’’Alouettes” in honor of the Gallic native bird known for its toughness and its high-altitude flights.

The unit’s legacy is steeped in courage, dedication, and professionalism, qualities which were on full display when they answered the call to defend Canada during the Second World War and subsequently were awarded over 190 decorations for their service and sacrifice to the country.

In 1946, shortly after the 425 squadron’s return from war, the Montreal Alouettes Football Club was founded as the successor to the teams of years past, thanks to the combined efforts of football coach Lew Hayman and businessman Léo Dandurand.

Hayman, a Canadian Football Hall of Fame inductee as a player and coach, was, at one time, an officer in the Royal Canadian Air Force. His RCAF experience, the triumphant repatriation of the 425 Squadron, and the famous French song about plucking a lark inspired him to name Montréal’s team the “Alouettes”.

Since July 1962, the 425 Squadron’s aerial base has been located in the Saguenay area of Bagotville, QC. Still active today, the squadron remains the only francophone unit in all the Americas.

The new CFL Signature Uniforms, designed by Reebok, are a Canadian Football League initiative that was launched in 2013. A concept that extends from the helmet to the pants, this new uniform is intended to be both traditional and innovative.

The logo of the 425 Squadron can be found on the helmet, calling back to the bird. The letters "MTL" underscore a feeling of affilitation and belonging to the city and its community all while adding a modern touch to a key visual element of the uniform’s design. 

In order to better differentiate this uniform from their current home and away threads, the Alouettes opted to utilize the gray of the squadron’s military aircraft and the red and blue from the squad’s logo to achieve a markedly different feel.

"While we designed a new ultra-modern uniform, we still managed to bring out a historical side of the team,” said Stewart Clark, marketing director at Reebok Canada.

"We are proud to have worked in collaboration with the Alouettes and the National Defence on this project and are confident that the team’s supporters will proudly wear their new Reebok CFL Signature uniforms."

Fan Comments
GreenMachine93
All of these Signature uniforms are boring to me except the Riders and the Bombers, and even with those i thought they seemed a bit lazy. Argos look like the Tennessee Titans, and everyone else (aside from Riders and Bombers) is just Black/Grey with maybe a minimal design in it. If you're gonna make a Signature uni, make it interesting.
August 27, 2014 - 2:44am
 
Wheelers31
Before WW2, the team that represented Montreal and won the Grey Cup in 1931 was the Winged Wheelers of the Montreal Amateur Athletic Association. This win that was honoured by the Alouettes at a game on its 25th anniversary. Thus this team is also part of the heritage of the present day Alouettes, and the tradition of the bird motif thus goes back even farther than 425 Squadron. My "handle" is in honour of the 1931 team with which I have a personal connection.
August 26, 2014 - 1:37pm
 
phroxenphyre
Where's the photo gallery that we've gotten with all the other signature uniforms? I want a better look.
August 26, 2014 - 11:58am
 
USArgosfan
I really like the Alouettes signature uniform a lot it's my 2nd favorite behind the Argos. In fact I like slightly more than their current uniforms
August 26, 2014 - 3:25am
 
als rule
like it!! has history!! connection to the military!! excellent salute to our real heroes in Canada's uniform!! unfortunately FREEDOM has a price and that price is BLOOD given by our armed forces and security forces!!
August 25, 2014 - 8:28pm
 
RayX
I actually like this uniform. Despite the fact they literally look like fairies
August 25, 2014 - 5:28pm
 
3RD and 1
Higgins is not the issue in Montreal. The lack of support in offensive talent Popp has given Higgins is far more the issue. If QB number 3 pans out. All will be well. Popp started the down fall of this team right after Trestman moved South. This whole mess is on J. Popp.
August 25, 2014 - 4:05pm
als rule
@3&1: WRONG WRONG WRONG WRONG!! montreal has NO lack of talent except at the QB position!! GM popp isn't the problem in montreal it's the bench boss and his bizarre game management!!
August 26, 2014 - 6:52pm
 
TC
O.K looking. The BC Lions 3rd jersey was the first one released last fall, and is the best so far...
August 25, 2014 - 3:43pm
 
Boosh63
B-Movie superhero. I've noticed how each of the uniforms have a lengthy explanation. That's the issue I think. If you have to explain it, it doesn't work.
August 25, 2014 - 2:47pm
 
Tabisca
Will Higgins wear it? He s kinda gloomy. Time for Popp to take over in time to beat the Red Blacks, find 3 new QB s an O line and start over.
August 25, 2014 - 2:05pm
 
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