July 25, 2008

Wendy’s Kick for a Million Returns to TSN

TORONTO – Fifty-yard field goals don’t get any sweeter than this, as TSN today announced details for the return of its fourth annual, international award-winning million-dollar giveaway, Wendy’s Kick for a Million.  The big event will air live nationally on TSN and TSN HD on October 3 during the CFL on TSN: Wendy’s Friday Night Football halftime show featuring B.C. @ Toronto, as one lucky fan will get the chance to kick a 50-yard field goal for $1 million.

The highly-anticipated promotion returns with a brand-new format, as four randomly selected participants – two from Eastern Canada and two from Western Canada – will now compete in regional quarter-final events in Toronto and Vancouver, with the winning participants moving on to the semifinal in Toronto.  The winner of the semifinal event will appear live on TSN on October 3 with the chance to turn a 50-yard field goal into a $1 million payday.  Similar to last year, the participants are allowed to practice prior to the event (see Contest Format below). 

“Wendy’s Kick for a Million has evolved into a huge, must-see event.  It gives every day sports fans a chance to be part of the action and win big,” said Phil King, President, TSN.  “The success of Wendy’s Kick for a Million has led to other innovative and lucrative contests on the network and has become the industry benchmark for all sports fan contests in Canada.”

The contest begins today and runs through September 7.  Fans are invited to enter online at TSN.ca/Wendys, with bonus entries being awarded for playing the Wendy’s Field Goal Challenge game and referring friends.  Fans can also watch TSN for Wendy’s Kick for a Million commercials containing keywords that can be entered online for additional entries.  In addition, fans can play the Instant Win online game for a chance to win a $5 gift card from Wendy’s. 

Lucrative prizes for this year’s Wendy’s Kick for a Million final event are bigger and better leading up to the $1 million reward.  The prizes are as follows:
•    20 yards – $25,000 Future Shop gift card
•    30 yards – Gridiron Edition Nissan Titan
•    40 yards – $100,000 cash
•    50 yards – $1,000,000 in a one-time payment

In addition, three randomly chosen fans in attendance at the game will have the chance to win a trip for two to the 2008 Grey Cup in Montreal, which will air on TSN on November 23, if the participant successfully kicks the 20-yard field goal.

“We are thrilled to once again bring our customers and CFL fans this exciting event, bigger than ever before,” said John Talbot, Marketing Manager, Wendy’s.  “The way Wendy’s Kick for a Million has connected with fans across Canada is incredible.”

In 2005, the first year of the contest, 25-year old mechanical engineer Brian Diesbourg of Belle River, ON, became an overnight success by splitting the uprights at 50 yards and winning the $1 million grand prize.  Earlier this year, Diesbourg was joined by Darwin Head from Prince Albert, SK, when Head became the latest fan to win $1 million live on TSN in the Chevrolet Malibu Million Dollar Shootout.