SIRIUS and CFL Expand Coverage to Bring Fans Action from Every Single Game on Satellite Radio for the First Time
CFL fans across Canada and U.S. can now follow every game from every team , all the way to the 97th Grey Cup in Calgary on SIRIUS Satellite Radio
SIRIUS Canada and CFL Extend Agreement
TORONTO, June 25, 2009 — SIRIUS Canada, the country’s leading satellite radio company and the Canadian Football League (CFL) today announced that SIRIUS will expand its broadcast coverage for the 2009 CFL season to bring listeners every game from every team. For the first time on radio, CFL fans anywhere in Canada and the U.S. will be able to listen to live play-by-play of all CFL games from every team – from the regular season to the Grey Cup – on SIRIUS Satellite Radio.
“We’re excited to expand SIRIUS Canada’s CFL broadcast coverage to offer every game to football fans across the country for the first time on radio,” said Mark Redmond, President and CEO, SIRIUS Canada Inc. “As one of Canada’s leading sports brands with a growing and vibrant fan base, SIRIUS is proud to continue its partnership with the CFL and its teams across the country.”
“Our league is all about putting our fans at the centre of everything we do, so we’re thrilled that SIRIUS is putting our fans at the centre of all the action by carrying every single game,” said CFL Commissioner Mark Cohon.
“It’s a tremendous example of what a great partnership is all about: SIRIUS gets tremendous content, the CFL gets expanded coverage, and our fans get the opportunity to get more of what they love: the excitement of professional Canadian football,” he said.
“SIRIUS has been valued partner for three years, supporting our teams and working closely with our league, so it’s gratifying, especially in these challenging times, to see that partnership is not only being extended, it’s deeper than ever before.”
Under the agreement with the league, SIRIUS will expand its broadcast of CFL games and will continue as the Official Satellite Radio Sponsor of the CFL. In addition, SIRIUS receives rights to use the CFL logo and collective CFL team trademarks in marketing and promotional activities across Canada.
