TORONTO — In the year of the 100th Grey Cup, the Canadian Football League will be launching its next 100 years in new, re-engineered jerseys from Reebok. “The 100th Grey Cup will be a celebration of our proud past, and its bright future, at the same time,” said CFL Commissioner Cohon. “So while we will mark this historic milestone in many ways, we have also worked with Reebok to re-engineer team jerseys for the way the game is played today — and to help our athletes succeed tomorrow.”
All eight teams will take the field in 2012 with re-engineered jerseys that have increased elasticity, improved resiliency and moisture wicking technology. All re-engineered jerseys will have the same game changing technological improvements and the design updates will be unique to each team.
Fans may also begin the road to the 100th Grey Cup in their favourite team’s latest jersey designed specifically to fit them, made of comfortable new fabric and featuring numbers that can be stitched on, as opposed to screen printed.
“The on field jerseys were developed to improve the player experience, while the new premier jerseys will bring the fans closer to the game. After a two year process and a close collaboration with the CFL and its teams, Reebok is proud to introduce the new reengineered jersey”, mentioned Stewart Clark, Marketing Director at Reebok Canada.
Both the official player jersey and the new premier jersey will be unveiled prior to training camp.
Over the coming weeks, more information will be made available. Fans can follow the conversation on Twitter by using #YourCFLjersey or via Facebook at Facebook.com/ReebokFootball.