September 21, 2017

‘CFL Football Frenzy’ mobile game is a must download

TORONTO – Today, the Canadian Football League (CFL) is launching a fast-paced shoot-out style arcade game available for download on mobile and tablet devices. Aimed at a young (8-14) age demographic, ‘CFL Football Frenzy’ allows players to create and customize their own avatar, collect card packs, and play offence, defence, and field goal modes.

The game is available for free in English and French on the App Store; Android coming shortly.

“The CFL game is uniquely fast, fun, and creative – we wanted to create a game to celebrate that colourful spirit and share it with our younger fans,” said Christina Litz, CFL Senior Vice President of Marketing and Content. “This is new ground for the CFL as we follow through on our strategy to reach younger audiences and expand our digital gaming presence using our talented and entertaining star players.”

“It’s fantastic anytime we can highlight and promote the tremendous talent of our world-class players, and this new creative initiative by the CFL does just that,” added Brian Ramsay, Executive Director, CFLPA.

Enjoyable for fans of all ages, the quick-play game style allows players to play as real CFL stars or as themselves on all nine teams in a 7-on-7 style gameplay. Players can collect and design fun costume sets and avatars including vikings, pirates, sharks, and more. New features will be added throughout the season to expand the game into the future.

The easy-to-play game will allow users a chance to play all sides of the ball and incorporates unique CFL rules and elements including three-down play, a 110-yard field, the Rouge, no-huddle gameplay, and even the Waggle. Users create their all-star Rookie Wide Receiver avatar and play through a season as their favourite team as games get progressively more difficult. Players can get an offensive speed boost by timing the Waggle correctly, use explosive Power-Ups to make big plays, and lead their team to victory in Season mode.

CFL Football Frenzy was developed by Relish Interactive with design and development teams in Ottawa and Toronto.