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November 21, 2017

1.4 million Canadians watched Division Finals

Mike Sturk/CFL.ca

TORONTO — Sunday’s nail-biting CFL PLAYOFFS doubleheader were watched by 1.4 million Canadians on TSN and RDS, overnight data from Numeris confirms. The CFL’s Eastern and Western Finals grew 19% with total viewers on the two networks over last year, with almost 6 million Canadians watching some or all of the finals.

On TSN, the CFL’s Eastern and Western Finals saw double digit increases across all key adult demos, with growth in A18-34 (+39%), A18-49 (+27%), and A25-54 (+16%), and both finals matchups ranked in the Top 3 programs of the day on Sunday behind only the AMERICAN MUSIC AWARDS on CTV.

The Eastern and Western Finals delivered strong results in the Toronto/GTA market, with viewing of both games more than doubling (+115%) compared to last year. In Calgary, audiences for both games also grew 31% vs last year, with the Eastern and Western Finals ranking as the #1 and #2 programs of the day in the Calgary market.

The Eastern Final, featuring Saskatchewan at Toronto attracted an average audience of 1.5 million as the Argos secured a win with a last-minute touchdown drive, leading to a 25-21 victory over the Saskatchewan Roughriders. In the Western Final, an average audience of 1.4 million viewers watched as Calgary withstood a valiant fourth-quarter rally from Edmonton to claim a 32-28 victory.

The CFL PLAYOFFS culminate with complete live coverage of the 105th GREY CUP presented by Shaw – one of 60+ iconic championships that live on TSN – live from Ottawa’s TD Place Stadium on Sunday, Nov. 26 at 6:30 p.m. ET on TSN and RDS.