Total Engine Oil becomes newest addition to CFL partnership roster

TORONTO – Total Canada Inc. and the Canadian Football League (CFL) announced today their partnership for the next three years.

Total Canada Inc. will be the official Oil and lubricants partner of the Grey Cup presented by Shaw, Divisional Semi-Final and Division Final playoff games. Total will also be visible and present in select football stadiums throughout the regular season.

“Thanks to this new agreement, we will be able to further support our teams as well as support our distributors, partners and clients across the country,” said Franck Bagouet, President and Managing Director of Total Canada Inc. “We also strongly believe that this opportunity with the CFL will enable us to mutually grow our brand names.”

“Our league works with national brands to build deeper relationships with our fans,” said Owen Welsh, Senior Director of Corporate Partnerships for the CFL. “This new partnership with Total Canada Inc. will demonstrate how we can connect with Canadians when we work together.”

After an entertaining opening week to the 2018 CFL season Week 2 begins Thursday night at 7:30 p.m. ET when the Ottawa REDBLACKS play in their opening game of the season at TD Place against the Saskatchewan Roughriders. Friday Night football features a double-header first with the Montreal Alouettes opening up their home schedule against the Winnipeg Blue Bombers at 7:00 p.m. ET. Following that game, the Edmonton Eskimos host the BC Lions at 10:00 p.m. ET. To complete the week, the Calgary Stampeders travel East to take on the Toronto Argonauts at 7:00 p.m. ET on Saturday. For single-game tickets, click here.