MONTREAL — It appears that the Montreal Alouettes have re-branded their threads.
The Als posted on social media on Monday a peek at their new-look jerseys.
This season, Montreal changed up their helmet logos each month, paying tribute to the team’s history, leading up to their new brand launch.
Montreal also launched a new website on Monday, toujoursgame.ca, where fans can share a memory of the Alouettes until February 3rd to get entered to win prizes. The team also hinted that ‘something big is cooking’ on February 3rd, telling fans to keep an eye out for something special.