Position Title: Director, People & Culture
Department: People & Culture
Direct Manager: CFL Commissioner

The Canadian Football League is Canada’s home for professional football. With over a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments and must-see-TV broadcasts culminates in Canada’s largest single-day sporting event – the Grey Cup, where the newly crowned champions earn the right to hoist the iconic emblem of Canadian football.

The CFL leads a global movement to grow and modernize the game. The league is committed to a global vision as it connects with fans around the world. It is transforming into a digital-first sports league through an innovative, first-of-its-kind partnership with Genius Sports to maximize fan engagement through data analytics, technological advances, and sports betting.

Just as important as its industry-leading operations, the CFL proudly champions the values on which Canada was built – unity, diversity, inclusion, strength, and service to the community. The league is supportive of all peoples, cultures, and backgrounds, offering a respectful and inclusive working and playing environment, centered on acceptance and understanding. The CFL’s successes are measured not only on the field and within its ranks, but also in its unparalleled impact in affecting positive change and bettering Canadian communities and lives.

The Director, People & Culture creates a diverse and inclusive culture and ensures that the right people are in the right roles doing the right things to drive business success. The Director, P&C turns the league office strategy and business plan into actionable steps and executes efficiently and effectively. This role helps enable business success by researching, designing, implementing and managing best in class People & Culture programs aligned with the long-term goals.

The Director, People & Culture will work with people managers to implement initiatives that drive individual and
cross-functional engagement, collaboration and operational excellence. The incumbent will help foster a diverse and inclusive environment that values top performance and leverages all forms of diversity to drive results and effect a positive work culture.


  • Collaborates with the executive leadership team to develop and execute the people & culture plan aligned with the league’s people strategy, budget and priorities.
  • Understands the business environment and strategy and translates this into meaningful people programs, processes and policies.
  • Consults and advises managers and employees, on all elements of the employee lifecycle.
  • Ensures alignment across the league office and delivers consistent solutions to meet business needs.
  • Is involved in all facets of People & Culture including talent acquisition, compensation, talent management, organization design, change management and learning & development.
  • Manages people and culture projects from inception to implementation.
  • Actively promotes the CFL as a great place to work and builds the employer brand to attract and retain diverse top talent.
  • Works with managers to execute the annual people and culture plan, in line with business priorities, goals and Initiatives.
  • Provides people management coaching to managers and contributes to enhancing their managerial skills.
  • Researches, develops and executes employee engagement, development and retention plans.
  • Leads the annual objective setting, performance review and compensation adjustment processes.
  • Drives implementation of learning & development and succession planning processes.
  • Assists managers in meeting and exceeding people objectives for their team and function.
  • Assists with the implementation and maintenance of HRIS.
  • Uses data to identify trends and recommends solutions to support the business.
  • Generates and analyzes people metrics to assist managers in making optimal people-related decisions.
  • Guides managers and employees in the resolution of people-related matter.
  • Develops, interprets and communicates people and office operations policies and processes.
  • Ensures that CFL’s processes and procedures adhere to and help advance the CFL’s commitment to Inclusion, Diversity, Equity and Accessibility.


  • University degree in a relevant discipline or equivalent experience.
  • CHRL designation achieved or in progress is considered an asset.
  • Minimum 7 years of progressive Human Resources experience; experience in sports and entertainment or in a start-up business environment.
  • Senior HR professional with generalist experience who has acted as the sole HR practitioner is a definite asset.
  • Experience supporting all provinces across Canada with knowledge of all Provincial employment legislation.
  • Accomplished relationship-builder, skilled at inspiring, motivating and influencing.
  • Strong business acumen and able to build initiatives, programs and policies to drive business success.
  • Proven project management skills.
  • Takes a pragmatic and balanced approach to all people and business matters.
  • Confident with proven communication skills and the ability to earn credibility and trust.
  • Able to gain and maintain the cooperation and collaboration of managers and employees.
  • Translates vision and strategy into a plan and executes flawlessly.
  • Able to maintain confidentiality and handle sensitive situations and information with discretion and professionalism.
  • Demonstrates courage and conviction in advancing the people plan.
  • A creative problem-solver with well-developed conflict resolution skills.
  • Team-player and mentor, capable of functioning with confidence and credibility at every level of the organization.
  • Thrives in a fast-paced, evolving environment.
  • Able to manage multiple and potentially conflicting long-term projects and day-to-day priorities.

This role is based in Ontario, at the CFL League Office in Toronto (50 Wellington St. East). The successful candidate must be located in Ontario and able to attend the office at least 2 days per week. In addition, all employees will be required to attend meetings or other business events at the league office or other venues as business needs dictate.

To be considered for this opportunity, please submit a cover letter and resume to careers@cfl.ca. We thank all applicants for their interest, however, only those selected for an interview will be contacted

We are working to create a more diverse and inclusive work environment and welcome applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people living with disabilities and people identifying as LGBTQ2S+.