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Manager, Social Media Strategy and Content

Position Title: Manager, Social Media Strategy and Content
Department: Marketing
Direct Manager: Director, Content Marketing

COMPANY PROFILE:
The Canadian Football League is Canada’s home for professional football. With over a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments and must-see-TV broadcasts culminates in Canada’s largest single-day sporting event – the Grey Cup, where the newly crowned champions earn the right to hoist the iconic emblem of Canadian football.

The CFL leads a global movement to grow and modernize the game. The league is committed to a global vision as it connects with fans around the world. It is transforming into a digital-first sports league through an innovative, first-of-its-kind partnership with Genius Sports to maximize fan engagement through data analytics, technological advances, and sports betting.

Just as important as its industry-leading operations, the CFL proudly champions the values on which Canada was built – unity, diversity, inclusion, strength, and service to the community. The league is supportive of all peoples, cultures, and backgrounds, offering a respectful and inclusive working and playing environment, centered on acceptance and understanding. The CFL’s successes are measured not only on the field and within its ranks, but also in its unparalleled impact in affecting positive change and bettering Canadian communities and lives.

POSITION SUMMARY:
The role is responsible for identifying and creating exciting and compelling content that drives conversation and engagements around our league and its players. An understanding of tone, style and voice is paramount for success with a creative team producing original content for our fans. This position is a passionate storyteller, a strategic thinker, a creative idea generator and an enthusiastic team player focused on growing the various social media platforms for the CFL. Day-to-day activities include overseeing league’s social media accounts, concept and campaign development and execution, data analysis and reporting, game coverage, monitoring social conversations, and maintaining content calendar.

KEY RESPONSIBILITIES:

  • Lead day-to-day social media strategy creation and execution for all league social accounts across all platforms to support marketing initiatives.
  • Demonstrate creativity and strategic thinking in presenting the CFL brand across social media platforms.
  • Develop, lead and execute CFL social media strategy.
  • Work collaboratively with partnerships to develop social programs to drive revenue.
  • Collaborate and work closely with internal stakeholders, including partnerships, communications, and player marketing, to manage day-to-day and develop future programming for special events and campaigns.
  • Cover games, events, news and other relevant moments in the CFL calendar.
  • Monitor and engage with the daily social conversation of fans, CFL content creators, and influencers to expand the CFL social reach and to evaluate social sentiment.
  • Lead the CFL league office social analytics efforts, providing regular reporting on KPI’s and other predetermined metrics.
  • Lead and maintain content calendar to ensure timely promotion of appropriate league-related content.
  • Manages the coordination of all social design elements with the Brand and Design team.
  • Remain up-to-date and informed on emerging social media and industry trends.
  • Serve as a leader and guide to Sr. Coordinator of Social Media, who will be your direct report.

QUALIFICATIONS (KNOWLEDGE, SKILLS, ABILITIES, EXPERIENCE):

  • 3-5 years in social marketing experience.
  •  Strong understanding of the current social media landscape, including creating and strategizing organic content for TikTok, Instagram, X, Facebook and other emerging platforms.
  • Ability to analyze and utilize data to customize social strategy.
  • Experience managing a team, league or other professional social media account with an understanding of how brands should participate in an authentic manner.
  • Ability to organize and prioritize projects.
  • Exceptional communication skills, including training and presentation abilities.
  • Working knowledge of the Adobe Creative Suite, including Photoshop
  • Bachelor’s Degree in Marketing and communications preferred.

LOCATION:
This role is based in Ontario, at the CFL League Office in Toronto (50 Wellington St. East). The successful candidate must be located in Ontario and able to attend the office at least two days per week. In addition, all employees will be required to attend meetings or other business events at the league office or other venues as business needs dictate.

CONTACT:
To be considered for this opportunity, please submit a cover letter and resume to careers@cfl.ca. We thank all applicants for their interest, however, only those selected for an interview will be contacted

We are working to create a more diverse and inclusive work environment and welcome applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people living with disabilities and people identifying as LGBTQ2S+.