October 2, 2014

CFL and eLUXE partner to present #MyGreyCup

CFL.ca Staff

TORONTO — Global etailer, eLUXE, announces today an exciting partnership with the iconic Canadian Football League (CFL). This exciting Connected Collection, #MyGreyCup will call on Canadian style influencers to promote Grey Cup specific designs leading up to the 102nd Grey Cup being played in Vancouver, British Columbia on November 30, 2014.

#MyGreyCup merges a female focused audience with one of Canada’s largest sporting events boasting no less than a 40 per cent female viewership. eLUXE has chosen lifestyle influencers that are style mavens in their own markets. Confirmed #MyGreyCup program ambassadors include: Toronto based Kate McKenna, Segment Host of CFL for TSN and Producer on CTV’s The Social, Ottawa based Grace Odumo, Editor in Chief of 613Style.com, British Columbia Interior based Stephanie Koch of inherited-jeans.blogspot.ca, Edmonton based Kira Paran of NorthernStyleExposure.com and Edmonton based Vickie Laliotis of adventuresinfashion.ca.

The collection, #MyGreyCup, will consist of 6-8 designs on chic and easy to wear products produced in North America such as feminine tees, sweatshirts, totes, ponchos and silver jewelry. Each piece will be under $100 and sold exclusively on eLUXE.com.

“CFL for eLUXE will celebrate the intersection of women and Football, and what better event to do this around but the 102nd Grey Cup in the cosmopolitan city of Vancouver.” Duke McKenzie, CEO eLUXE

“Today’s CFL is all about being modern and finding new and innovative ways to connect with fans,” said Sara Moore, Vice President of Marketing for the CFL. “We have millions of female fans, and partnering with eLUXE allows us to provide them with exciting new products while also reaching potential new customers.”